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Your site visitors need to find what they are looking for,
within 30 seconds or else they click away. This is why the first paragraph has to grab and capture their interest immediately.
Search engines use original, naturally written content to help judge your page ranking.
Keywords need to be used judicially and naturally, with a good mix of inflectional words. Only relevant - properly written content will generate good search results for you.
Organic incoming links - links from other web sites pointing to your site, on their own accord, due to your article content quality - are only achieve by having knowledgeable, relevant and accurate information.
Grammar, spelling and structure - while this certainly has to be and is perfect, it is still just the wrapping. The content must speak to and capture your reader.